software Openly.
Your business isn’t one-size-fits-all. Your software shouldn’t be either. We build custom web applications that make running your business beautifully simple.
Made for small & mid-sized businesses. Not big-software budgets.
It’s amazing how smooth business can be with software built openly.
Less busywork. More business.
Customers
Your team
Everything
The right people. The right time.
From a job well done to paid.
Every relationship, remembered.
Not the other way around.
Your next great idea starts here.
One obsession: better systems.
Built from experience, not just an idea
Our founder runs more than 60 service businesses. You don’t do that efficiently with scattered spreadsheets, disconnected tools, and crossed fingers. You do it with exceptional systems.
We built custom software using the newest technologies and the best ideas we could find. Software that connects the dots, takes work off our plates, and keeps businesses running smoothly.
That thinking became Openly. We figured if we love it, so will you.
Built for real life. Shared with you.
New technology. New possibilities.
AI has changed what’s possible. It helps us bring powerful, thoughtfully built software to businesses that once couldn’t justify a big-software budget.
But the point isn’t AI. The point is your business running better. We build custom web applications, tools that live right inside your website, and connected systems tailored to the way you actually work.
Sometimes it’s the thing you’ve wished for. Sometimes it’s something you haven’t thought of yet. And as your business evolves, your software keeps getting better—we continually update what we build.
Built for the business you actually run
No two businesses run exactly alike. We can build one standalone custom web page or application, or create your complete branded website and connect every part of the business behind it.
Home service businesses
One custom system can connect leads, estimates, scheduling, crews, customer updates, invoices, and reviews—built around the way your team already works.
Storefronts & local retail
Bring products, special orders, customer requests, staff tasks, local delivery, and loyalty into a branded experience that works in-store and online.
Roofing & contractors
Build a contractor command center for inspections, photos, measurements, estimates, subcontractor bids, job progress, documents, and homeowner communication.
Medical & wellness offices
Create secure, carefully scoped workflows for appointment requests, forms, office communication, referrals, staff coordination, and practice operations.
And the businesses that don’t fit neatly in a box
Plumbing, HVAC, electrical, restoration, and specialty contractors.
Agencies, consultants, legal teams, accountants, and field professionals.
Boutiques, restaurants, venues, rentals, and multi-location operators.
Routes, dispatch, proof of service, inventory, and customer updates.
One brand on the outside. Your whole operation inside.
We can build the complete public website your customers see—your home page, services, locations, work, and contact experience. A simple login on that same site can open a private, customized workspace with every web application we build for your team.
Need only one tool? We can build it standalone. Want everything working together under your brand? We can build that too.
One login. Built entirely around you.
Your relationships. Your system.
Not another system your business has to fit into. Your own customer relationship management software, built right into your website—or as a standalone application.
Client lists, pipelines, estimates, invoices, and jobs—all connected in your own CRM.
Choose the crew members you want on each job. Keep customers and crews up to date with reminders.
Reusable snippets and pre-written messages make client and crew communication quicker.
Build Google, Nextdoor, and other review requests into the moments that matter.
We’ve already built the foundations. We customize our own proven software around your business, making an owned CRM more affordable than you might think. We can help you manage it, too.
Your clients. Your workflow. Your own.
Client, estimate, invoice, and job history in one place.
An example of what your custom system could include.
All the conversation. Your own place.
Love the idea of team channels, but not another per-member subscription? We build your own Slack-style workspace and messenger-style communication system.
Invite your people. Give each team, project, or client a place to talk. Keep messages and shared information together, right inside your website or in a standalone web application.
It’s not Slack. It’s a custom system built for your business, with the conversations and workflows you actually need.
A little less back-and-forth.
Bid Pro · Custom contractor workflows
Create a job, choose the subcontractors you’d like to invite, and send it with a click. No chasing a dozen conversations to find out who’s available.
Each subcontractor can decline or express interest. Interested workers submit their price, when they can do the work, and detailed notes—scope, timing, who they’ll bring, and anything you need to know.
You see who’s bid, who’s interested, and who’s declined in one contractor dashboard. Each worker’s job history stays connected. All custom built into your website’s private working area.
Price submitted
Available next week · Two-person crew
Preparing a bid
Availability and detailed notes to follow
Not available
Response recorded with job history
Inside your website. Or a system of its own.
From custom CRMs to Slack-style channels and messenger-style communications, we build web systems that stand on their own—or fit right into your website. Your workflow. Your people. Software built Openly.
The Openly family · A little of what’s possible
These are 17 applications we’ve built publicly. Think of them as a starting point—not a shopping list. We can build these kinds of capabilities into your website or a custom application, and much, much more.
The whole Openly family, brought together in one connected business toolkit.
Keep leads, conversations, and client relationships moving in the right direction.
Share jobs, collect bids, and connect with the right vendors and subcontractors.
Get the right people to the right job with organized dispatch and service calls.
Bring tasks, progress, and project details into one clear picture.
Make paying your business a simple, smooth part of your customer’s day.
Let customers book appointments without the back-and-forth.
Turn products and services into an easy, organized ordering experience.
Keep calendars, people, and the working day running in sync.
Know what’s in stock and keep your business ready for what’s next.
Keep customers in the loop with messages and timely notifications.
Create professional invoices and make client billing feel effortless.
Keep your business showing up with organized social media posting.
Give ideas, plans, and the next steps for your business a place to grow.
Bring team conversations and private client collaboration together.
Share files and documents so everyone has what they need to move forward.
A little more clarity for life, work, and everything in between.
What could we build for you?
Different applications. One belief: business should run beautifully.
From your everyday challenges to something better
Tell us what you do, how things work today, and where the friction is. You don’t need a software plan. Just a conversation.
We connect the dots and bring you ideas for custom applications that simplify your work—even possibilities you haven’t considered.
We build around your business, not someone else’s template. Then we continually update your software so it keeps moving forward.
Tell us your business. We’ll build you an idea.
Just tap what fits. No commitment, no sales call.